{"id":21910,"date":"2021-10-30T09:00:12","date_gmt":"2021-10-30T06:00:12","guid":{"rendered":"https:\/\/disshelp.ru\/blog\/?p=21910"},"modified":"2021-10-30T20:25:25","modified_gmt":"2021-10-30T17:25:25","slug":"benchmarking-v-sisteme-sovremennogo-menedzhmenta","status":"publish","type":"post","link":"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/","title":{"rendered":"\u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430"},"content":{"rendered":"<p>&nbsp;<br \/>\n<a href=\"\/1-4\/nauchnye_stati_vak.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21915\" src=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/3-perspektivnyh-professii-na-styke-arhitektury-i-vysokih-tehnologij-6.jpg\" alt=\"\u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/3-perspektivnyh-professii-na-styke-arhitektury-i-vysokih-tehnologij-6.jpg 2245w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/3-perspektivnyh-professii-na-styke-arhitektury-i-vysokih-tehnologij-6-300x212.jpg 300w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/3-perspektivnyh-professii-na-styke-arhitektury-i-vysokih-tehnologij-6-1024x724.jpg 1024w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/3-perspektivnyh-professii-na-styke-arhitektury-i-vysokih-tehnologij-6-768x543.jpg 768w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/3-perspektivnyh-professii-na-styke-arhitektury-i-vysokih-tehnologij-6-1536x1086.jpg 1536w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/3-perspektivnyh-professii-na-styke-arhitektury-i-vysokih-tehnologij-6-2048x1448.jpg 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/a><br \/>\n\u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438 \u0431\u0435\u0437\u0436\u0430\u043b\u043e\u0441\u0442\u043d\u0430. \u0414\u043b\u044f \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0436\u0438\u0432\u0430\u0442\u044c \u0432 \u043d\u044b\u043d\u0435\u0448\u043d\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445, \u043d\u0435 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\u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430. \u042d\u0442\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u043c\u044b\u0435 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e, \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u043d.<\/p>\n<p>\u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0443, \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0449\u0443\u044e \u0431\u044b\u0442\u044c \u043a\u0440\u0443\u0447\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. \u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043f\u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c \u0432\u0430\u0441 \u0441 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u043e\u0439 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430 \u0438 \u0435\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043e\u043f\u043e\u043b\u0430\u0433\u0430\u044e\u0449\u0438\u043c\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430\u043c\u0438.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0421\u041e\u0414\u0415\u0420\u0416\u0410\u041d\u0418\u0415<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0e974cde55\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg 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href=\"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/#%D0%92%D0%9D%D0%A3%D0%A2%D0%A0%D0%95%D0%9D%D0%9D%D0%98%D0%99\" >\u0412\u041d\u0423\u0422\u0420\u0415\u041d\u041d\u0418\u0419<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/#%D0%92%D0%9D%D0%95%D0%A8%D0%9D%D0%98%D0%99\" >\u0412\u041d\u0415\u0428\u041d\u0418\u0419<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/#%D0%AD%D1%82%D0%B0%D0%BF%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8%D0%BD%D0%B3%D0%B0\" >\u042d\u0442\u0430\u043f\u043d\u043e\u0441\u0442\u044c \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/#%D0%AD%D1%82%D0%B0%D0%BF_%E2%84%961_%E2%80%94_%D0%9F%D0%BB%D0%B0%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5\" >\u042d\u0442\u0430\u043f \u21161 &#8212; \u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/#%D0%AD%D1%82%D0%B0%D0%BF_%E2%84%962_%E2%80%93_%D0%A1%D0%B1%D0%BE%D1%80_%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D0%B8\" >\u042d\u0442\u0430\u043f \u21162 \u2013 \u0421\u0431\u043e\u0440 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/#%D0%AD%D1%82%D0%B0%D0%BF_%E2%84%963_%E2%80%93_%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D1%85\" >\u042d\u0442\u0430\u043f \u21163 \u2013 \u0410\u043d\u0430\u043b\u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/disshelp.ru\/blog\/benchmarking-v-sisteme-sovremennogo-menedzhmenta\/#%D0%92%D1%8B%D0%B2%D0%BE%D0%B4%D1%8B\" >\u0412\u044b\u0432\u043e\u0434\u044b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9E%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8%D0%BD%D0%B3%D0%B0\"><\/span><strong>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 (\u0430\u043d\u0433\u043b. Benchmarking) \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. <a href=\"\/extensions\/perevod-teksta.html\">\u0412 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0435 \u0441 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430<\/a> benchmarking \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u00ab\u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u00bb (\u0443\u0441\u043f\u0435\u0445\u0438 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432), \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0431\u0435\u0440\u0435\u0442 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u043f\u043e\u0440\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u0438 \u0448\u0430\u0433 \u0437\u0430 \u0448\u0430\u0433\u043e\u043c \u0434\u0432\u0438\u0436\u0435\u0442\u0441\u044f \u0432 \u0437\u0430\u0434\u0430\u043d\u043d\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438.<\/p>\n<p>\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438, \u043d\u043e \u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f. \u0415\u0433\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0441 \u0446\u0435\u043b\u044c\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u043a\u0443\u0449\u0438\u0435 \u0434\u0435\u043b\u0430 \u0438 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u043e\u0439 \u043e\u043f\u044b\u0442 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u043b\u0438\u0431\u043e \u0440\u0430\u0431\u043e\u0442\u0443 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0439, \u043f\u0440\u043e\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0444\u0435\u0440\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043e\u0447\u0435\u043d\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043d\u0430\u0445\u043e\u0434\u044f\u0449\u0438\u0445\u0441\u044f \u0432 \u043a\u0440\u0438\u0437\u0438\u0441\u043d\u043e\u043c \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u0445 \u0442\u043e\u0442 \u0444\u0430\u043a\u0442, \u0447\u0442\u043e \u0438\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D0%BA%D0%B0%D0%B7%D0%B0%D1%82%D0%B5%D0%BB%D0%B8_%D1%81%D1%80%D0%B0%D0%B2%D0%BD%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8%D0%BD%D0%B3%D0%B0\"><\/span><strong>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442:<\/p>\n<ul>\n<li>\u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439, \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043e\u043d\u0442\u0440\u0430\u0433\u0435\u043d\u0442\u0430\u043c\u0438, \u043e\u0442\u0437\u044b\u0432\u044b \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432 \u0438 \u0437\u0430\u043a\u0430\u0437\u0447\u0438\u043a\u043e\u0432, \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435;<\/li>\n<li>\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0446\u0435\u043d\u043e\u0432\u043e\u0439 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 (\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0431\u043e\u0440\u0443\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433, \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0441\u0431\u044b\u0442, \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0446\u0435\u043d\u044b \u0432 \u0432\u0438\u0434\u0435 \u0440\u0435\u0430\u043a\u0446\u0438\u0438);<\/li>\n<li>\u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 (\u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043d\u0443\u044e \u043b\u0438\u043d\u0435\u0439\u043a\u0443, \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c);<\/li>\n<li>\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044e \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 (\u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0442\u0440\u0443\u0434\u043e\u0432\u044b\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0430\u043a\u0435\u0442\u043e\u0432 \u0434\u043b\u044f \u043d\u0438\u0445, \u0442\u0435\u043a\u0443\u0447\u043a\u0430 \u043a\u0430\u0434\u0440\u043e\u0432).<\/li>\n<li>\u043f\u0440\u043e\u0447\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 (<em>\u0441\u043c. \u0440\u0438\u0441.1<\/em>):<\/li>\n<\/ul>\n<figure id=\"attachment_21912\" aria-describedby=\"caption-attachment-21912\" style=\"width: 659px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21912 size-full\" src=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-382.png\" alt=\"\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430\" width=\"659\" height=\"286\" srcset=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-382.png 659w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-382-300x130.png 300w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><figcaption id=\"caption-attachment-21912\" class=\"wp-caption-text\">\u0421\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0432 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0435<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D0%A6%D0%B5%D0%BB%D1%8C_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8%D0%BD%D0%B3%D0%B0\"><\/span><strong>\u0426\u0435\u043b\u044c \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0426\u0435\u043b\u044c\u044e \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432, \u0442\u0440\u0435\u0431\u0443\u044e\u0449\u0438\u0445 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f, \u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0438\u0445 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0438. \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438 \u0438\u0445 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0443\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0441\u0444\u0435\u0440 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f.<\/p>\n<p>\u0414\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u0437\u0430\u0434\u0430\u0447\u0430\u043c\u0438 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 <a href=\"\/features\/menedjment.html\">\u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430<\/a> \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f:<\/p>\n<ul>\n<li>\u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430;<\/li>\n<li>\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438;<\/li>\n<li>\u0432\u044b\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u043f\u0443\u0442\u0435\u0439 \u0438\u0445 \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f;<\/li>\n<li>\u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u0435\u0439\u0448\u0438\u0445 (\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0440\u0430\u043d\u0435\u0435 \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445) \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432 \u0432 \u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432;<\/li>\n<li>\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u0438\u0441\u043a \u043f\u0443\u0442\u0435\u0439 \u0438\u0445 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9A%D0%BB%D0%B0%D1%81%D1%81%D0%B8%D1%84%D0%B8%D0%BA%D0%B0%D1%86%D0%B8%D1%8F_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8%D0%BD%D0%B3%D0%B0\"><\/span><strong>\u041a\u043b\u0430\u0441\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0440\u0430\u0437\u043d\u043e\u0432\u0438\u0434\u043d\u043e\u0441\u0442\u0435\u0439 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 (<em>\u0441\u043c. \u0440\u0438\u0441.2<\/em>):<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%92%D0%9D%D0%A3%D0%A2%D0%A0%D0%95%D0%9D%D0%9D%D0%98%D0%99\"><\/span><strong>\u0412\u041d\u0423\u0422\u0420\u0415\u041d\u041d\u0418\u0419<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0417\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0441\u0442\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0439 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u044f\u044e\u0442 \u043d\u0430 \u0434\u0432\u0430 \u043f\u043e\u0434\u0432\u0438\u0434\u0430:<\/p>\n<ul>\n<li><strong>\u041e\u0431\u0449\u0438\u0439.<\/strong> \u041f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0434\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u043a\u0430\u043a \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u043e\u0434\u044b \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447, \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c. \u041a\u0430\u043a \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u2013 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0441 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u043f\u0435\u0440\u0435\u043d\u0438\u043c\u0430\u0435\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443 \u0438 \u043e\u043f\u044b\u0442 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b.<\/li>\n<li><strong>\u0418\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0439. <\/strong>\u0414\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043d\u0430 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f, \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u044b\u043d\u0435\u0448\u043d\u0438\u0445 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e\u0434\u043d\u0438\u043c\u0438. \u0415\u0441\u043b\u0438 \u0437\u0430\u043c\u0435\u0447\u0435\u043d\u044b \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u0442\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0443\u0437\u043d\u0430\u0442\u044c, \u0447\u0442\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u043e\u0441\u044c \u0432 \u0440\u0430\u0431\u043e\u0442\u0435 \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u044b\u0432\u043e\u0434\u044b.<\/li>\n<\/ul>\n<div class=\"art-block block-1\">\n<div class=\"art-info\">\n<p class=\"art-first\">\u0412\u043e\u0437\u043d\u0438\u043a\u043b\u0438 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438?<\/p>\n<p class=\"art-second\">\u041d\u0443\u0436\u043d\u0430 \u043f\u043e\u043c\u043e\u0449\u044c \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442\u0435\u043b\u044f?<\/p>\n<p class=\"art-third\">\u041c\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0440\u0430\u0434\u044b \u0412\u0430\u043c \u043f\u043e\u043c\u043e\u0447\u044c!<\/p>\n<\/div>\n<div class=\"art-links\">\n<div class=\"art-row\"><a href=\"https:\/\/disshelp.ru\/promo\/diplom.html\">\u0434\u0438\u043f\u043b\u043e\u043c\u043d\u044b\u0435<\/a><br \/>\n<a href=\"https:\/\/disshelp.ru\/promo\/magisterskaya-dissertaciya.html\">\u043c\u0430\u0433\u0438\u0441\u0442\u0435\u0440\u0441\u043a\u0438\u0435<\/a><br \/>\n<a href=\"https:\/\/disshelp.ru\/promo\/dissertacii.html\">\u0434\u0438\u0441\u0441\u0435\u0440\u0442\u0430\u0446\u0438\u0438<\/a><\/div>\n<\/div>\n<div class=\"art-bg\"><img decoding=\"async\" src=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2019\/01\/banner_1.jpg\" alt=\"\" \/><\/div>\n<\/div>\n<p><strong>\u041f\u043b\u044e\u0441\u044b \u0438 \u043c\u0438\u043d\u0443\u0441\u044b \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0433\u043e \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430:<\/strong><\/p>\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430: \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430\u0446\u0435\u043b\u0435\u043d\u0430 \u043d\u0430 \u0435\u0434\u0438\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0438 \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u0431\u043e\u0440\u0443 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/p>\n<p>\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438: \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0440\u044b\u0432\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0442\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043d\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%92%D0%9D%D0%95%D0%A8%D0%9D%D0%98%D0%99\"><\/span><strong>\u0412\u041d\u0415\u0428\u041d\u0418\u0419<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0417\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441 \u043e\u0431\u0440\u0430\u0437\u0446\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439. \u0412\u043d\u0435\u0448\u043d\u0438\u0439 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u044f\u044e\u0442 \u043d\u0430 \u043f\u043e\u0434\u0432\u0438\u0434\u044b:<\/p>\n<ul>\n<li><strong>\u0424\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439. <\/strong>\u0427\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0430\u043d\u0430\u043b\u0438\u0437, \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432 \u0441\u0432\u043e\u0435\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442 \u0442\u0430\u043a\u0438\u0435 \u0436\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043d\u043e \u0438\u043c\u0435\u0435\u0442 \u0432\u044b\u0441\u0448\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0442 \u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b, \u0432 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u044b.<\/li>\n<li><strong>\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0439.<\/strong> \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f, \u044f\u0432\u043b\u044f\u044e\u0449\u0430\u044f\u0441\u044f \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u043e\u0440\u043e\u043c, \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0435\u0439 \u043d\u0430 \u0432\u044b\u0441\u0448\u0435\u043c \u0443\u0440\u043e\u0432\u043d\u0435. \u0412 \u0434\u0430\u043d\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430, \u043b\u0443\u0447\u0448\u0435 \u0438\u0437\u0443\u0447\u0438\u0442\u044c, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u044e\u0442 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u0435 \u0432 \u0432\u0430\u0448\u0435\u0439 \u043d\u0438\u0448\u0435. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435\u043c\u0438\u0440\u043d\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u0434\u043e\u0431\u043d\u044b\u043c \u0432\u0438\u0434\u043e\u043c \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/li>\n<li><strong>\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0439.<\/strong> \u041f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0438\u0437 \u043e\u0434\u043d\u043e\u0439 \u043b\u0438\u0431\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0439 \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u043e\u0431\u043c\u0435\u043d\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0441\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 \u043e \u043d\u0435\u0440\u0430\u0437\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0438 \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u0433\u043e\u0432\u0430\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043d\u0435\u043f\u043e\u0434\u043b\u0435\u0436\u0430\u0449\u0435\u0439 \u0440\u0430\u0437\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u044e, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u043f\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438.<\/li>\n<li><strong>\u041e\u0431\u0449\u0438\u0439.<\/strong> \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u043d\u0435\u043f\u0440\u044f\u043c\u044b\u0445 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432-\u043b\u0438\u0434\u0435\u0440\u043e\u0432, \u0438\u0437\u0443\u0447\u0430\u044e\u0442 \u0438\u0445 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u0435\u043b, \u0432\u044b\u044f\u0432\u043b\u044f\u044e\u0442 \u0446\u0435\u043d\u043d\u044b\u0439 \u043e\u043f\u044b\u0442, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0435\u0433\u043e \u0432 \u0441\u0432\u043e\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0435. \u0412 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c, \u044d\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0435\u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0442\u0434\u0435\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 PR<em>,<\/em>\u00a0\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f.<\/li>\n<\/ul>\n<p><strong>\u041f\u043b\u044e\u0441\u044b \u0438 \u043c\u0438\u043d\u0443\u0441\u044b \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430:<\/strong><\/p>\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430: \u0432 \u0445\u043e\u0434\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442\u0441\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430.<\/p>\n<p>\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438: \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438-\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430 \u2013 \u044d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0441\u043b\u043e\u0436\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430. \u041e\u0431\u044b\u0447\u043d\u043e \u0446\u0435\u043d\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043e\u043d\u0444\u0438\u0434\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439, \u0430 \u043f\u043e\u0432\u0435\u0440\u0445\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0435 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442 \u043f\u043e\u043b\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443.<\/p>\n<figure id=\"attachment_21913\" aria-describedby=\"caption-attachment-21913\" style=\"width: 727px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21913 size-full\" src=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-383.png\" alt=\"\u041a\u043b\u0430\u0441\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430\" width=\"727\" height=\"478\" srcset=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-383.png 727w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-383-300x197.png 300w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><figcaption id=\"caption-attachment-21913\" class=\"wp-caption-text\">\u0412\u0438\u0434\u044b \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D0%AD%D1%82%D0%B0%D0%BF%D0%BD%D0%BE%D1%81%D1%82%D1%8C_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8%D0%BD%D0%B3%D0%B0\"><\/span><strong>\u042d\u0442\u0430\u043f\u043d\u043e\u0441\u0442\u044c \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Benchmarking \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u043c\u0438 \u0438 \u043c\u0435\u043b\u043a\u0438\u043c\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0432 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u0441\u0432\u043e\u0435\u043c \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 <a href=\"\/1-1\/podbor-i-poisk-literatury.html\">\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438<\/a> \u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0433\u043e\u0442\u043e\u0432\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435.<\/p>\n<p><a href=\"https:\/\/disshelp.ru\/blog\/chto-takoe-benchmarketing-neobhodimost-provedeniya\/\">\u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0435<\/a> \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u0442\u0440\u0438 \u044d\u0442\u0430\u043f\u0430 (<em>\u0441\u043c. \u0440\u0438\u0441.3<\/em>):<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%AD%D1%82%D0%B0%D0%BF_%E2%84%961_%E2%80%94_%D0%9F%D0%BB%D0%B0%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5\"><\/span><strong>\u042d\u0442\u0430\u043f \u21161 &#8212; \u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u041a\u0430\u043a \u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u043d\u043e, \u043e\u0434\u043d\u0430\u043a\u043e \u044d\u0442\u043e\u0442 \u044d\u0442\u0430\u043f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u044b\u043c \u0432\u0430\u0436\u043d\u044b\u043c. \u0418\u043c\u0435\u043d\u043d\u043e \u0435\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0438 \u0441\u0442\u0430\u043d\u0443\u0442 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u043c \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e.<\/p>\n<p>\u0412 \u0445\u043e\u0434\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c:<\/p>\n<ul>\n<li>\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0434\u043b\u044f \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430;<\/li>\n<li>\u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 (\u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438);<\/li>\n<li>\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e-\u044d\u0442\u0430\u043b\u043e\u043d, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043d\u0443\u0436\u043d\u043e \u0440\u0430\u0432\u043d\u044f\u0442\u044c\u0441\u044f.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D0%AD%D1%82%D0%B0%D0%BF_%E2%84%962_%E2%80%93_%D0%A1%D0%B1%D0%BE%D1%80_%D0%B8%D0%BD%D1%84%D0%BE%D1%80%D0%BC%D0%B0%D1%86%D0%B8%D0%B8\"><\/span><strong>\u042d\u0442\u0430\u043f \u21162 \u2013 \u0421\u0431\u043e\u0440 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0418\u0437\u0432\u0435\u0441\u0442\u043d\u044b \u0434\u0432\u0430 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430 \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445:<\/p>\n<ol>\n<li>\u041a\u043e\u0433\u0434\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0434\u0435\u043b\u044f\u0442\u0441\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 NDA, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0432\u0438\u0437\u0438\u0442, \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0430\u043d\u043a\u0435\u0442, \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0438 \u0442.\u043f.<\/li>\n<li>\u041a\u043e\u0433\u0434\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432: \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u0432\u044b\u0441\u0442\u0430\u0432\u043a\u0430\u0445, \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f\u0445, \u0444\u043e\u0440\u0443\u043c\u0430\u0445.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%D0%AD%D1%82%D0%B0%D0%BF_%E2%84%963_%E2%80%93_%D0%90%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D1%85\"><\/span><strong>\u042d\u0442\u0430\u043f \u21163 \u2013 \u0410\u043d\u0430\u043b\u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0442\u0447\u0435\u0442 \u0441 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\u043c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438:<\/p>\n<ul>\n<li>\u043e\u043f\u044b\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u0435\u0440\u0435\u043d\u044f\u0442\u044c \u043e\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438-\u0434\u0438\u043b\u0435\u0440\u0430;<\/li>\n<li>\u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0438 \u043e\u0448\u0438\u0431\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u044b \u0443 \u043d\u0438\u0445;<\/li>\n<li>\u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0437\u0430\u043c\u0435\u0442\u043d\u043e \u043e\u0442\u0441\u0442\u0430\u0432\u0430\u043d\u0438\u0435 \u0432 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438;<\/li>\n<li>\u0441\u043f\u0438\u0441\u043e\u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f.<\/li>\n<\/ul>\n<figure id=\"attachment_21914\" aria-describedby=\"caption-attachment-21914\" style=\"width: 574px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21914 size-full\" src=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-384.png\" alt=\"\u042d\u0442\u0430\u043f\u043d\u043e\u0441\u0442\u044c \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430\" width=\"574\" height=\"469\" srcset=\"https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-384.png 574w, https:\/\/disshelp.ru\/blog\/wp-content\/uploads\/2021\/10\/word-image-384-300x245.png 300w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><figcaption id=\"caption-attachment-21914\" class=\"wp-caption-text\">\u042d\u0442\u0430\u043f\u044b \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433\u0430<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D0%92%D1%8B%D0%B2%D0%BE%D0%B4%D1%8B\"><\/span><strong>\u0412\u044b\u0432\u043e\u0434\u044b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u043c \u043c\u0435\u0442\u043e\u0434\u043e\u043c \u0443\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0438 \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438 \u0431\u0435\u0437\u0436\u0430\u043b\u043e\u0441\u0442\u043d\u0430. \u0414\u043b\u044f \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0436\u0438\u0432\u0430\u0442\u044c \u0432 \u043d\u044b\u043d\u0435\u0448\u043d\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445, \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0431\u044b\u0442\u044c \u0436\u0451\u0441\u0442\u043a\u0438\u043c \u0438 \u0431\u0435\u0437\u0436\u0430\u043b\u043e\u0441\u0442\u043d\u044b\u043c, \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043d\u0430\u0443\u0447\u0438\u0442\u044c\u0441\u044f \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u043d\u0430\u0442\u044c \u0432\u0441\u0435 \u0442\u043e\u043d\u043a\u043e\u0441\u0442\u0438 \u0440\u044b\u043d\u043a\u0430, \u0438\u0437\u0443\u0447\u0430\u044f \u043e\u043f\u044b\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0444\u0438\u0440\u043c, \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044f \u0430\u043d\u0430\u043b\u0438\u0437 \u0438\u0445 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430. \u042d\u0442\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u043c\u044b\u0435 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e, \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u043d. \u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0443, \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0449\u0443\u044e \u0431\u044b\u0442\u044c \u043a\u0440\u0443\u0447\u0435 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":21916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11930],"tags":[28533,28532,28531,28529,28530],"class_list":["post-21910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advicedisshelp","tag-vneshnij-benchmarking","tag-vnutrennij-benchmarking","tag-klassifikatsiya-benchmarkinga","tag-pokazateli-sravneniya-benchmarkinga","tag-tsel-benchmarkinga"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0411\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438\u043d\u0433 \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 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